Clarity Sells. Confusion Costs Millions.

Clarity Sells. Confusion Costs Millions.

Rob and Juan sit down with their first guest, Tara Gearhart: a sales and marketing operator who helped shape go-to-market thinking at HubSpot and has spent her career turning confused companies into clear storytellers.

This isn’t a marketing episode. It’s a human performance episode disguised as one.

Tara breaks down why most companies waste money chasing competitors instead of understanding customers, why storytelling beats features every time, and how knowing yourself is the most underrated advantage in business. She shares lessons from being a D1 athlete, a working mother, the first female sales rep at HubSpot, and an entrepreneur who built a business on referrals, values, and alignment; not hustle theater.

They cover corporate loyalty, work-life design, how to walk away from the wrong clients, and why every person in a company, from the receptionist to the CEO, must be able to tell the same story.

If you care about clarity, people, performance, and building a business that actually fits your life, this episode sets the tone for what The Performance Code is all about.

The Performance Code isn't another motivation podcast. It's a field manual for people who actually carry pressure. Each episode deconstructs the habit systems and mental frameworks that drive sustained results across business, sports, and life. No hype. No recycled quotes. Just hard-won lessons on building leverage, leading under pressure, creating demand, and operating at a level that most people talk about but never really reach. The Performance Code is for founders, operators, investors, competitors, and anyone who wants to know the truth - not the highlight reel - and are willing to do the work to earn their edge. Hosted by Rob Gibbons and Juan Gonzalez.

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