The Hidden Cost of Paid Leads and Lazy GTM

Rob and Juan recorded the inaugural episode of their podcast, The Performance Code, discussing various topics including AI's impact on business, the importance of customer success, and the challenges faced by companies heavily reliant on inbound marketing. They explored Microsoft's struggles with Copilot, the dangers of over-reliance on paid leads, and the untapped potential of existing customer bases. The conversation highlighted the need for companies to adopt a more intentional and multi-vector approach to growth, emphasizing the value of customer relationships and the importance of scaling infrastructure alongside revenue. They agreed to save some topics for future episodes and expressed excitement about the diverse range of guests they plan to feature on the show.

The Performance Code isn't another motivation podcast. It's a field manual for people who actually carry pressure. Each episode deconstructs the habit systems and mental frameworks that drive sustained results across business, sports, and life. No hype. No recycled quotes. Just hard-won lessons on building leverage, leading under pressure, creating demand, and operating at a level that most people talk about but never really reach. The Performance Code is for founders, operators, investors, competitors, and anyone who wants to know the truth - not the highlight reel - and are willing to do the work to earn their edge. Hosted by Rob Gibbons and Juan Gonzalez.

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